Smart home as a hot track, mainly due to Google’s acquisition of Nest in 2014 with 3.2 billion US dollars, has set off a global enthusiasm, led by Google, the entire industry has begun to get involved in the smart home field, Apple released the HomeKit smart home platform, Samsung is also This year, it entered the smart home race track by acquiring the SmartThings smart home platform.
With the widespread application of artificial intelligence technology, in the application scenarios of consumer electronics technology, the intelligent ecosystem of AI technology, voice assistants, and IoT platforms is increasingly perfected, injecting change into homes and promoting the rapid popularization of smart homes. At the same time, consumers have high demand for smart devices, showing strong demand for smart devices such as smart speakers, smart home appliances, smart cameras, smart switches, and smart door locks, driving the rapid growth of smart homes with a market size of hundreds of billions of dollars.
IDC predicts that global smart home shipments will increase to 840 million units this year and to 1.46 billion units in 2023, a compound annual growth rate of 14.9%. As a potential market for the consumer Internet of Things, the smart home scenario is expected to become one of the largest spending markets for the Internet of Things by 2023. The huge market opportunities and attractive cakes make it one of the core strategies of many technology giants, especially smart speakers, etc. Each tech giant comes standard with intelligent hardware.
Giant battles smart speakers, the market has become the Red Sea
Smart speakers are rapidly growing intelligent hardware. The cumulative global smart speaker shipments reached 56.2 million units in the first half of this year. David Watkins, Director of StrategyAnalytics, predicts that global smart speaker shipments will reach 149 million units in 2019. The amount used will exceed 260 million units.
The smart speaker market has huge potential and has attracted many top players to join. As the giant comes standard with intelligent hardware, the competition is particularly fierce. Due to the wealth of technology giants, the use of cheap and increased price promotions to seize market share has enabled the rapid popularity of smart speakers, and hopes to seize the entrance of smart homes with the advantage of scale.
Among them, Baidu’s DuerOS voice ecosystem, as of the end of June, Baidu Xiaodu Assistant has cumulatively activated more than 400 million devices, an increase of 4.5 times year-on-year, which has led to the rapid growth of smart speakers. Google. Ranked third.
In Xiaomi’s AIoT strategy, smart speakers are the core link and have successfully installed smart homes. Its IoT platform connects 196 million IoT devices, a year-on-year increase of 69.5%. It is one of the more active IoT platforms. In addition, AI voice assistant Xiao Ai has 49.9 million monthly active users. Relying on voice assistant + able speaker can control other smart devices in the home.
Today, smart speakers have become a competitive game among giants. For other players, they face the unfortunate awkward situation of abandoning food and taste. For some innovative companies, they face a life-and-death test in the price war started by the giants. Obviously, smart speakers have become the Red Sea market.
Intelligent door locks will become the next wave of opportunities for intelligent hardware, and the market size will exceed 40 billion
Smart home is in a fast-growing stage. With further promotion and popularization, players are actively entering the smart home field. Smart speakers, smart home appliances and smart door locks have attracted the attention of the industry as a popular segment. Especially with the continuous improvement of the smart door lock market, there is a large space for future growth, and it has also attracted giants to cross in, such as Midea, Xiaomi, 360, Samsung, Hikvision, etc., some traditional home furnishing companies have also entered the field of smart door locks in various ways, and market competition will further intensify.
According to the IDC China Smart Home Equipment Market Quarterly Tracking Report earlier this year, in the field of home security monitoring market, smart door locks are growing faster. Combined with the statistics of the “China Smart Home Equipment Industry Market Outlook and Investment Strategy Planning Report” released by the Foresight Industry Research Institute, by 2022, the size of China’s smart door lock market will exceed 40 billion yuan, reaching 43.7 billion yuan. And pointed out that 2018-2020 will be the golden three years of smart door locks.
The smart camera report also pointed out that China’s smart door lock market is still in the early stages of development, with a low market penetration rate, but a bright future, and the market shipments will continue to grow rapidly at a compound annual growth rate of 85.2% in the next five years.
In addition, the door lock is the physical entrance of the home, and its security is of paramount importance. Manufacturers need to fully consider the two factors of safety and convenience in the layout, effectively solve the pain points of users, and leverage the broad market demand.
The wave of intelligence is sweeping in. We are at the forefront of new technological changes. The development of the consumer Internet of Things is beyond imagination. All armies have set foot in it. With the joint efforts of the industrial chain, smart homes are accelerating their popularity and the industry welcomes the best In the era of development, both giants and innovative companies will usher in major opportunities.