Thirteen years ago today, Apple’s then CEO Steve Jobs showed the world the first Apple iPhone that shocked the world. While all the phones on the market were still using keyboards, the original iPhone overturned the screen with a button It’s everyone’s imagination. Analysts expect that after the end of fiscal year 2020 (as of the end of September this year), the cumulative sales of the iPhone in the 13 years after its launch will reach nearly 2 billion units.
Over the years, Apple engineers and designers have spared no effort to improve the iPhone, bringing people a near-perfect experience. 2008: iPhone supports App Store and 3G networks; in 2009, personal hotspots and video recording functions were launched; in 2010, iPhone 4 adopted a new shape design and retina display; 2011: Siri and iCloud went online … 2019: system support Night mode, the new series of phones uses a triple-lens camera. From the original iPhone to the iPhone X and iPhone 11, we have seen the changes the iPhone has brought to the world, and the value that the iPhone has always shown is the technology that predicts and shapes human life.
Although many people no longer have the excitement when they saw the iPhone, they have to admit the impact of the iPhone on the mobile Internet and even personal life. With the continuous upgrade of consumption, compared with smart phones, consumers have shown strong demand for smart appliances such as smart home appliances, smart speakers, smart cameras, smart switches and smart door locks, which will promote the rapid growth of smart homes. As one of the most potential markets for consumer technology, Apple obviously does not want to miss this wave of opportunities.
This sign can be seen in Apple’s return to CES2020 with HomeKit after 27 years. Researchers point out that although there are not many types of products supporting HomeKit on the market today, as time goes by, more and more products will be added to the HomeKit platform, which will accelerate the maturity of the smart home market and promote the industry development of.
Another signal also shows that Apple is fully accelerating its layout towards the Internet of Things. According to a report on voice assistants released by the US investment analysis company, Apple may launch SiriOS as early as 2020. Unlike IOS, SiriOS is mainly targeted at software developers, not ordinary users. SiriOS provides developers with voice input interfaces and permissions, which means that in the future, APPs in the Apple Store can not only wake up by voice, but also users can operate applications through voice. And this goal is self-evident, its goal directly refers to the Internet of Things.
According to a research report published by Strategy Analytics “Global Smart Home Market 2019″, by 2019, consumer spending on smart home related hardware, services and installation costs will reach 103 billion U.S. dollars, and will be compounded by 11% The average annual growth rate will increase to 157 billion US dollars in 2023.
The report predicts that by 2023, the number of households using smart homes will increase by 100 million, and each household using smart homes will have 21 devices. Behind this data is a vast market space, which is also an opportunity for the majority of intelligent hardware manufacturers. As for Apple, with the expansion of the HomeKit smart home ecological platform and the continuous upgrade of Siri, Apple combined HomeKit + HomePod smart speakers + Apple TV + Siri, combined with iOS’s own smart home entrance to pry open the smart home entrance, and hoped to control the entire family. Smart devices to enable smart home life.
With the popularization of 5G, AI, and IoT, now that the concept of intelligent life is becoming more and more popular, intelligent hardware products are becoming more and more popular. Whether it is the era of the mobile Internet, or the era of the Internet of Everything, which is accelerating, there is a huge demand for after-sales service.